Much has been written and talked about “Out of Box Thinking” already. Is it only restricted to solve the classical “nine dots” puzzle? Or merely another fancy word? Or just a painting of Ema Ribeiro? No… the phrase carries a more subtle meaning, that of something hidden but important, something that shapes the meaning or effect of something else, without being explicit itself.
This phrase often refers to novel or creative thinking without caring what others think and marching to the beat of your own drum. “It didn’t take guts to follow the crowd, that courage and intelligence lay in being willing to be different,” says Jackie Robinson, a demonstrator of out of the box thinking.
Out of the box, thinking means you are indifferent to rules and standards being imposed on you by others and do things your own way. In order to do that, you will have to come out of the box first.
“I think many of the boundaries that convention has placed upon us are arbitrary, so we can fiddle with them if we fancy. Gravity’s hard to dispute and breathing, but a lot of things we instinctively obey are a lot of old tosh.”… says Russell Brand, a comedian, actor, writer, and broadcaster. Low-level employees who are bound to follow Standard Operating Procedures (SOPs) are excluded from this discussion.
The beginning of insurance as a result of this “Out of Box” Thinking. The first primitive form of risk distribution was organised in the year 3000BC. In the region around the Yangtze river in China where navigation was dangerous, the merchants distributed their cargo among their vessels, thus protecting themselves from a complete loss of goods if one vessel sank.
Being a Highway Consultant myself, I know many practical examples of this phrase. Recycled Asphalt Pavement (RAP) is one the examples in Highway Engineering wherein scrapped Asphalt was put to use by engineers. For a long time, the management of scrapped asphalt dump yards was a big problem until some innovative mind came forward to suggest its reuse.
“Out of Box” thinking has been put to use in many areas including dance and fashion designing. Vivienne Westwood, a well known British fashion designer, made her place in the fashion world due to her off-beat designs. Her provocative, adventurous approach to her work has remained steadfastly unique throughout her career.
Corona Crisis amplified this cliché in almost all walks of life when it became a matter of sustainability & survival… Education… Hotel Management… Industry… and many others. And many businesses survived due to this.
Known as Pad-man, Arunachalam Muruganantham used the cliché and Invented a low-cost sanitary-pad making the machine and brought a social revolution in the domain of traditional unhygienic practices during menstruation in rural India. Hats off to him.
This cliché is widely used in business environments and reflects in a number of advertising slogans. Believe my words, it has proved to be a game-changer in many cases.