Oranges Fashion is a top men’s fashion luxury line that claims a wide share of the domestic market. The trademark striped webbing on their clothing goods has been just one of many clever innovations that have come from the inspirational house of Oranges Fashion.
Oranges Fashion is one of the top-selling online men’s brand based out in Surat, Gujarat. The brand was established in the late 2020s and within 8-10 months of hard work and planning, they have acquired more than 50K pan India and become one of India’s fastest-growing men’s wears.
Mustakim Taufik Jada is the owner of the brand and running the business with full passion. In this interview, he has talked about his brand’s incubation stage to the journey till date, when the brand has a significant presence in the market.
Speciality About this Brand
- Keen focus on exceptional quality
- Refusal of the brand to settle on “okay” leading to the most premium, fine products
- Attention to overall customer experience cycle as opposed to just buying process
- Availability of versatile styles and attention to detail
Imagine entirely designing your shirt from scratch. Starting from the fabric to the kinds of buttons, cuffs and collars, everything selected by you, for you. Now imagine doing all of that, at the convenience of a few clicks online and paying a reasonable price for the entire process and product.
Oranges Fashion is effectively achieving this seemingly impossible objective! Launched in 2020, this is the first online premium men’s clothing brand in India with a strong focus on producing world-class products while sitting perched in the city of Surat.